CASE KNIVES EXPANDS EDC LINE FOR HUNTING AND TACTICAL CATEGORIES, REFRESHES TRADITIONAL OFFERINGS WITH 14 ENHANCED MODELS, ALL LAUNCHING AT SHOT SHOW 2022
Kinzua® Knife Extends EDC Line; Popular Favorite Small Swell Center Jack Reintroduced from the Case Vault
Bradford, Penn. – January 12, 2022 – W .R. Case & Sons Cutlery Company, a leading manufacturer of premium knives, will expand its popular EDC line and refresh its family of traditional knives providing consumers with a wider range of knife styles. The traditional knife collection features hundreds of models with a wide variety of handle styles and carbon steel or stainless steel blades and will be on display at SHOT Show 2022, Booth 10538. All will be available on caseknives.com and at brick-and-mortar Case dealers throughout 2022.
Building upon the success of its EDC product launched in Fall 2021, Case will debut the Kinzua® knife in OD Green, tailored for both new and avid outdoors enthusiasts. The Case® Kinzua, a one-handed flip-opening knife, is an extension of the company’s modern EDC pattern in a new color and will be available in Tanto or the all-new Spear Point blade starting in summer. The OD Green Kinzua retails for $150 (MSRP).
Case will reintroduce the Small Swell Center Jack, a traditional two-bladed pocket knife pattern with a “soda bottle”-shaped handle whose presence in the line goes back some 80 years. The Case XX® Vault program enables Case to reconnect enthusiastic brand loyalists with a revered traditional knife pattern while making enhancements to its design and manufacturing methods for better overall performance upon future reintroduction. At least fourteen different styles will be offered as part of Case’s core lineup. These knives will range from $50 to $250 MSRP, based on product materials.
“The introduction of our EDC line this past year was a significant milestone for Case,” said Brent Tyler, AVP of marketing at Case Knives. “Both the Marilla® and Kinzua® knives appeal to our core audience who’ve always wanted a Case knife with more modern features. Also, as more and more people are getting outdoors, our modern EDC’s continue to gain popularity. At the same time, we continue to make the same great traditional knives that our longtime fans have enjoyed for generations. Bringing back the Small Swell Center Jack from the Case Vault is proof positive of that commitment.”
To that end, Case will release six new families of traditional knife families appealing to a wide range of consumers. These include Smooth Brown Maple Burl Wood (8 patterns, MSRP $80-$100), Purple Curly Maple Wood (four patterns, MSRP $85-$95), Pocket Worn® Mediterranean Blue Bone (six patterns, MSRP $72-$86), Crandall Jig Cayenne Bone (three patterns, MSRP $77-$81), and Green & Black Canvas Micarta (three patterns, MSRP $80-$88). Several product families, including Red Synthetic American Workman Series (four patterns, MSRP $48-$66) and Pocket Worn® Gray Bone family (5 patterns, MSRP $75-$81), will feature Case’s easy-sharpening carbon steel blades, in response to increased demand for this blade material among Case consumers.