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W.R. Case & Sons Cutlery Company Launches New Website

Posted by Fred Feightner on

May 21, 2018 - Bradford, PA -  W.R. Case & Sons Cutlery Company, one of America’s foremost manufacturers of premium knives, is thrilled to unveil a new website, The update represents a complete overhaul from the previous website and will serve as the company’s dedicated landing page moving forward. was designed to create a seamless user experience and boasts numerous upgraded features including expanded product profiles and significantly enhanced search capabilities. Visitors to the website have the ability to search Case knives by one of several product categories, including Everyday Carry, Hunting, Outdoor, Culinary, and Specialty. Additional filters enable a deeper layer of search capability, identifying everything from lock type and handle color to blade shape and material.

The website also provides a level of personalization previously not offered by Case. For $6.95 per knife, users are able to request to have a knife blade engraved with a personal message, name, or custom information in one of several different font options. Personalization is currently offered for a selection of nearly 100 different knives, and shipping generally occurs within 3 – 5 business days.

“The long-awaited launch of our new website represents a significant milestone for Case as we upgrade our digital brand presence to meet changing consumer needs,” said Richard Finlow, Senior Vice President of Global Sales & Marketing, Zippo Manufacturing Company and W.R. Case & Sons Cutlery Company. “It provides a seamless way to shop from our expansive catalog and gives access to knife maintenance videos and tips, an immersive look at our brand history, and more.”

In addition to the catalog of Case knives, items such as knife care accessories, sheaths and cases, apparel, branded gear, and even electronic gift cards can also be purchased on the website.

Standard shipping is complimentary for all purchases from of $75 or more. Online orders will also be eligible for free returns (inclusive of return postage) provided they are returned within 30 days of the order shipment date. Additional information pertaining to Case’s shipping and return policy can be found here

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